To execute this, you’ll need to either look up pre-existing challenges or create one that makes sense for your brand.Ī post shared by Pressed Juicery used a photo of ingredients to tease their new drink, the Tumeric Almond Signature Blend. It’s up to you on how often you want to tackle the challenge. This can be a daily, weekly or even monthly occurrence. Whatever you choose, the idea is to make your audience pause in the scroll or taps. Pro tip: Don’t want to put effort into creating a puzzle? Remind your audience to take quick breaks instead via slow breathing exercises or a 5-second video with soothing music. This builds up brand recognition for the audience. The designs are also similar to previous Stories they’ve done, so if you’ve seen it before, you know what to expect. But using the questions sticker in Stories and the gallery post in the feed, Casper creates ongoing engagement. There’s no prize for those who get the correct answer except self-satisfaction. Using cute graphics and animation, the company posts puzzles in both their feed and Stories. So it makes sense for them to create posts that reflect this value. A post shared by Casper Casper’s case, the mattress company is all about relaxation.

Instagram takeover ideas